Hashtags were most commonly used in Twitter, where the use of tick-tack-toe like symbol denoted by the symbol # was used widely to focus the main idea of the tweets of the users. This also attracted different users. Facebook and Pinterest also started allowing the use of such tags. However, some people may also have gotten annoyed because of the excessive use of this technique. There will also be people who actually see no reason to use these tags. Nevertheless, what people don’t realize is that there is actually a purpose as to why these tags are used, especially for businesspersons who want to extend their customer base. In fact, if hashtags are used in social media, business owners can actually have a positive impact on Search Engine Optimization (SEO).